To increase your business customers, marketing, of course, needs to be done. Otherwise, it will be hard for your business to develop and gain more costumers and profits as the progress will be so slow due to the limited number of people who know about your business.
There are several ways to market your business. The ways include advertising, building a strong social media image, and other activities designed to attract customers. Your marketing type should vary based on the type of customer you want to attract. If you run a local business, advertise your business on a local radio or newspaper station. If your business is running via the internet, sign up for google adwords or advertise your business on relevant websites.
Business marketing also includes building brands, installing professional websites, driving traffic to business sites with search engine optimization, and using promotional strategies, as well as other marketing tactics.